Previous Article Next Article Related posts:No related photos. Of the 80 delegates surveyed, just half had made it to themain board, while 45 per cent were on the operational board. Some of the challenges they face include: HR still beingseen as ‘soft and cuddly’ rather than hard and business-focused; the professionbeing obsessed with its perceived status; HR’s inability to decide what to callitself; and finance, sales and marketing staff regarding HR professionals as‘jobsworths’, adding additional work to their already busy days throughreviews, appraisals and other functions. Senior HR execs discover board still out of reachOn 11 May 2004 in Personnel Today For a full investigation on what senior HR executives think,see Personnel Today on 18 May. Comments are closed. TEXT: An exclusive survey of senior HR executives on boardthe Aurora reveals that while 75 per cent believe HR should automatically havea place on their organisation’s main board, 82 per cent admit the professionstill has an image problem.